About the project
How do you talk about intimate health when even the word “vagina” is taboo?
For Idelyn, we created an experiment inviting women to share what they called their genitals. The conversation grew into a participatory campaign, with a name vote, personalized T-shirts, and a browser extension. An invitation to talk about their bodies more openly and without shame.
- Eurobest — Bronze, PR — 2016
- Golden Drum — Silver, PR — 2016
- Golden Drum — 3x Shortlist, PR / Promo / Integrated — 2016
