About the project
Over 250,000 ideas. Only four could make it onto the cans. The others hit the streets.
Partnering with Redley, we turned artwork submitted to Sprite’s “Refresh Your Ideas” contest into a collaborative print for a limited-edition sneaker collection. Different combinations made every pair unique, taking consumers’ creativity from the screen to the streets.
- 2012 | FIAP Gold | “Sprite Sneaker” Sprite — Design
- 2012 | Wave Festival Silver | “Sprite Sneaker” Sprite — Design
