About the project
For those facing cancer, getting to treatment shouldn’t be another battle.
We created “Flight Against Cancer” to rally public support for commercial flights to Barretos. By taking a seat on a virtual plane, people backed a real cause: bringing patients closer to Barretos Cancer Hospital. The campaign secured Passaredo Airlines’ commitment to operate a São Paulo–Barretos route.
- Cannes — Shortlist, PR — 2014
- Cannes — 2x Shortlist, Promo — 2014
- Cannes — Shortlist, Design — 2014
- CCSP — In book, Branded Content — 2015
